Business Week notes that “trust” is evermore important in the current global financial crisis. We couldn’t agree more and have been measuring brand trust for the global oilfield for several years.
Gelb’s model is based on a combination of value, difference, and experience, which are all drivers of trust. We are excited at the energy around this idea and continue our work this year to help leading oilfield service companies monitor the trust their customers place in their brands.
For more information about our brand trust methodology, please visit: www.gelbconsulting.com/brand-research.
Information about the 2009 Gulf Research studies can be viewed at www.gulfresearch.com.
